Richard Arnold, ITV’s Good Morning Britain entertainment’s editor, did a nice piece about the film this morning.

Good Morning Britain_August 31st 2016

Richard Arnold introducing the Ethel and Ernest cinema trailer on Good Morning Britain

The trailer for the film was shown in two slots during the programme. The second one had no expenses spared snow effects, in tribute to Raymond Briggs’ The Snowman ! They were rewarded with this tweet from Good Morning Britain’s weather presenter Laura Tobin.

Good Morning Britain